Before opening a store, ask how customers choose—not merely how many products you have. Categories and product pages should follow that answer. Basket and payment continue the same path.
Build the catalogue around real choices
List the questions a buyer asks before selecting a product. Those questions might concern size, material, compatibility, delivery, or care. Use them to decide category names and which details belong on every product page.
A small, carefully organised catalogue can be easier to shop than a large collection of near-identical pages. Start with a structure customers understand, then let the visual design give the business its character.
Carry the same promise through checkout
The basket should make selected variants and total cost easy to review. Keep labels, tone, and visual cues consistent with the product page, so the move to payment feels like the final step of the same purchase.
Plan the order confirmation as carefully as the storefront. Tell customers what they bought and what happens next, then make sure the team has enough detail to fulfil that promise.
Start with the customer’s choice, then build navigation and checkout around it.